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5 Decades of Success

The story behind a pharmacist who developed a “miracle cream” for burn victims, and how it turned into one of the best-selling moisturizers of the past 50 years.

5 Decades of Success

Our Story

When Pharmacist Heldfond first formulated eb5’s flagship moisturizer, his goal was to provide a topical, medicinal treatment for burn victims, but he quickly realized the restorative powers of the product and started the eb5 line you love today.

For over six decades now, women and men around the world have embraced beautiful aging thanks to our natural yet effective eb5 products. Our goal is to make healthy skincare simple and gently nourish your skin with essential vitamins like E and B5.

Through the years, we have mastered botanical and essential vitamin blends across all of our products while staying true to our trusted anti-aging skincare roots. Our pharmaceutical ingredients work for all skin types, whether dry and flaky, overly oily, blemished, or balanced.

We have moved our original headquarters from the west coast of Portland, Oregon to our new home in Charlotte, North Carolina, but still carry on the legacy of simple, yet potent anti-aging skincare.

Here at eb5, we welcome aging with grace knowing our nourishing skincare line provides the perfect combination to keep your skin healthy and youthful.

Our Ingredients

Our products are mainly made up of just five ingredients. Those five incredible ingredients are what help our products deliver you beautiful, youthful results.

Vitamin E not only has antioxidant properties that all types of skin need, but it works to fight free radicals, playing a very important role against the signs of aging.

Vitamin B5 moisturizes, soothes and heals dry skin to reduce the appearance of fine lines and wrinkles.

Vitamin A works to keep skin firm, healthy and younger-looking while rejuvenating and encouraging healthy skin cell production.

Oat Kernel, when used in cosmetic products, is known for its anti-inflammatory properties and its ability to soothe irritated skin.

Comfrey Root (Allantoin) is known for its moisturizing properties that reveal smoother, softer skin, and combat fine lines and wrinkles, to reveal younger-looking skin.

And that’s really it! Five simple, anti-aging ingredients that perform five essential tasks to create youthful, glowing and healthy skin.

Our original 5-in-1 cream developed by Pharmacist Heldfond.

We still make the original 5-in-1 facial cream today. It delivers nutrients to your skin to help treat wrinkles and other signs of aging