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Our History

eb5 has been around for more than six decades, yet little has changed about the way we embrace aging and create products for beautiful, younger looking skin.

It all started in Portland, Oregon where Pharmacist Heldfond formulated a version of the flagship moisturizer we offer today. His original cream was used to deliver medicine to burn victims and the healing power quickly attracted attention. Those intense healing properties became the foundation for the Original eb5 moisturizing formula, created with vitamin E and vitamin B5.

That single moisturizer inspired an entire collection of vitamin-rich skin care products that were and still are gentle and effective at treating the signs of aging like age spots, fine lines, wrinkles, dark circles and crow’s feet. From creams and cleansers, to serums, eye treatment, and toner, eb5’s anti-aging skin care products create naturally younger looking skin with simple, pharmaceutical ingredients that work.

The eb5 headquarters have since moved to Charlotte, North Carolina where the legacy of simply great anti-aging skincare continues. Feel free to reach out with any questions or concerns!

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